![]() Viber’s long-term goals for consumers and for brands form a single all-encompassing strategy of becoming a super-app: to maximize the utility of the app for the user base so that consumers could solve as many tasks as possible without leaving the comfort of the app and to allow brands to reach their audience at each stage of the customer journey,” Constandache added saying that the possibilities for brands and users are limitless, especially with Viber’s long-term vision to become a super-app - a single gateway to multiple services. People nowadays seek one gateway to many options in one place. On average, app users spend 77% of their time on their top 3 apps and almost half of their time in one single app. “Today people no longer want to use apps for different needs separately. The brand achieved a 53% code redemption conversion rate and a 401% uptick in total sales. With the help of Viber’s official partner Infobip, they enabled online purchases with digital vouchers using codes with discounts sent through Viber Business Messages. Like a concierge, users can ask ShippingCart Plus live agents for sale alerts, shopping advice, follow-up shipments, special handling, and more, translating to 100% customer satisfaction according to QuadX.Īnother successful example is the Primer Group of Companies which wanted to provide an alternative and safer avenue for customers to buy essentials during the pandemic. A recent study said that 74% of customers prefer messaging businesses if a real person is responding. The company’s ShippingCart Plus enables subscribers to have a chat with a Personal Account Manager via Viber’s conversational business messages via a messaging solution provided by Promotexter, a trusted Viber partner. Philippine-based digital logistics and eCommerce fulfillment provider QuadX trust Viber’s business solutions. With most consumers expecting an immediate response to their queries, the Chatbots offered by Viber can provide brands with an elevated automated messaging service that’s available 24/7 and offers more perks like opportunities to shop and pay for items right within a single app. This tool also allows two-way conversations and enhances chats by allowing brands and users to exchange files, photos, and videos. Viber Business Messages can help brands manage bookings, orders, and deliveries, and even provide post-sales support and collect feedback. The messaging platform started to offer a suite of business solutions for seamless brand-user communications like branded Stickers and Lenses, Viber Ads, Business Messages, Chatbots and Flash calls with Business calls (soon to be launched) all poised to help build awareness, consideration, conversion, and loyalty. ![]() Viber has become the go-to platform for people to connect with family, friends, colleagues, and now, with brands, too. ![]() Brands should also keep in mind that 69% of APAC consumers including Filipinos still prefer using mobile messaging apps for customer service. Customers that have a response from the business that they are interacting with tend to come back over and over again, and the engagement is much higher than any business,” according to Cristina Constandache, Chief Revenue Officer at Rakuten Viber.Ĭonstandache stressed that Filipinos remain to be avid social media and app users, spending an average of 5 hours and 47 minutes online using their devices. It’s the first rule in business: keep your customers happy. In the Philippines, 51% of the top brands that are using Viber Business Messages come from finance, 27% from retail, 10% from hospitality and travel, 6% from telecommunications and IT, 3% from health and insurance, and another 3% from logistics. This only proves that business messages are emerging to become a vital fixture in business plans. ![]() Viber shared that there has been a 123% growth in its conversational business messages from January to May 2022 compared to the same period in 2021. During a media briefing last 30 June 2022 at Blackbird in Makati City, no less than the top executives of Rakuten Viber were present to discuss how the communications platform is shaping the future of conversational commerce in a post-pandemic Philippines and to the rest of the world.
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